
Tell your audience what kind of support they’ll get after they buy.
It could be free consulting, tech support, free servicing, etc. This may also answer some of their buying questions ahead of time. People don’t want to buy products without knowing you will be there to help if they have problems.
Ask people at the end of your copy why they decided not to buy.
This will give you new ideas on how to produce ad copy that’s more profitable. Have a web form or e-mail link in place so they can answer you. You may find out they don’t like your guarantee or graphics. It could be anything. Think of ways to get your site or business in the the news.
Tell your potential customers that your ordering system is highly secure.
Also reassure them that you take every effort to protect them. People want to feel they are safe online. They want to know that you care about their well-being. Tell them all about what you currently do for them to make them feel more secure.
Include a signature file on all the e-mails you send out.
Provide your business name, phone number, e-mail and web address, etc. Also include a brief blurb for your business or the product you’re selling. Create a good first impression. You will not be able to sell very many products if your visitors think your web site looks unprofessional. Use crisp graphics, attractive color combinations, a readable text size, even spacing, even margins, bold headlines, indent benefits, etc.
Create and follow short/long-term goals for your business.
The short-term goals can create early success and the long-term goals can create future success. Design each goal so they all add up to your ultimate goal. Don’t make your goals too unrealistic otherwise depression and frustration could move you farther away from them.
Tags: Selling Websites, Tips on Selling Websites, Website